Unilever Taps into the Global Festive Cleaning Trend

The number of consumers around the world preparing for visitors with the holiday season.

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By: TOM BRANNA

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The number of consumers around the world preparing for visitors with a “deep clean” doubles in the lead up to the holiday season.

Consumers around the world are making their homes exceptionally clean for seasonal celebrations, according to Unilever. No matter where they are or what occasion they’re celebrating, cleaning before festive moments is a key part of preparation worldwide; the number of people doing a “deep” clean globally doubles to one in three (30%) when they know visitors are coming to their home. Another study found that one-third of consumers are focused on making sure their homes are hy...

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